What is the Octovid Player?
The Octovid Player is a dynamic video marketing tool. It gives brands the ability to personalize any video on their website with dynamic content directly or via their email marketing service.
What can the Octovid Player do?
It can dynamically change text and videos on the fly to suit your target audience – the instant they view your video. See below some other examples of what can be achieved with minimum effort.
Gender based
Create multiple versions of your video to display to specific segments when advertising
Weather & location based
Set the video to dynamically change based on viewers location, time and weather conditions
Add customer names
Personalize your videos with information you already have from your mailing list
We're in good company
What are the leading digital marketing agencies saying about the Octovid Player?
We at DMG are committed to exploring innovation and video personalization as the next big leap in video communications. We're delighted to partner with Octovid at this crucial stage of their development to provide our advertisers with the ability to speak directly to their customers. I believe Octovid has a very bright future in 1:1 video personalization.
Doug Farrell
Group Head of Digital Strategy | DMG Media Ireland
Octovid represents an innovative solution to one of the industry’s most pressing challenges: personalisation at scale. Its use of multiple data points to customise creative allows for a huge degree of real time personalisation, one that will no doubt allow brands to stand out in the incredibly competitive and cluttered digital media space
Manuel Yoacham
Business Director | Starcom
Join the future of video marketing
Features list
Personalize your visitors experience with our fully featured platform. Here’s some of the Octovid Players features which can help your videos to grab attention.
Use customers name
Make it personal by addressing your customers by name
Referral link
Set the video content based on the URL the viewer came from
Weather
Change the video content based on viewers weather conditions
Location
Change your message based on viewers location
CTA buttons
Increase interactivity by adding buttons to your video
Detailed analytics
Track best performing video campaigns and adjust
UTM parameters
Sell based on viewers location, time and weather conditions
Days and dates
Display specific versions of your video based on the day
Time of day
Greet your user based on their time of day
Upload
Upload any video or audio file and make it dynamic
Layers
Customize your projects with our complex layering system
Persona preview
Test what your videos will look like to specific audiences
… and more to come.
Why use the Octovid Player?
We’ve ensured ease of use for our customers while maintaining the ability to generate complex dynamic videos.
Easy to use
Create your very first campaign within minutes
No code solution
You don't need to be a programmer
CPM based pricing
You only pay when your videos are viewed
Join the future of video marketing
How to use our app?
We’re not trying to reinvent the wheel. We know there’s hundreds of video editors / online video maker apps out there to help you create amazing videos. We want to help you take your videos to the next level.
Choose any video
You can upload your own video or choose from our stock library
Add your text
Add the messages you need and style it to suit your brand
Add personalization
Add our unique personalization for videos and text
Personalization has become key to standing out in today's cluttered digital media environment.
79% of consumers
Say they are only likely to engage with an offer if it has been personalized to reflect previous interactions the consumer has had with the brand.
80% of shoppers
Are more likely to buy from a company that offers personalized experiences.
88% of U.S. marketers
Reported seeing measurable improvements due to personalization, with more than half reporting a lift greater than 10%.
Why personalize content?
Personalization is a key part of customer experience, with intelligent use of data allowing marketers to create relevant and unique experiences that hold attention for longer (and generate loyalty in the long-run).
Use customers name
Make it personal by addressing your customers by name
Reference purchase history
Make it relevant and therefore easier to upsell
Utilize location & weather
Sell based on viewers location, time and weather conditions
Frequently asked questions:
The Octovid Player is being used by innovative publishers, agencies and PR companies. If you want to be more relevant and create an affinity with your customers, you should use the Octovid Player.
We’re opening up access to the Octovid Player in batches to help us understand our customers better which will ensure we build the best product for you.
As an early adopter of this product, we expect you to give honest feedback and where possible suggestions of what features you’d like to see. We have a feedback system which makes it easy for you to add suggestions and up-vote requested features. This allows us to prioritize the most sought after features and in turn build the best product for our customers.
Our pricing model is based on a monthly subscription fee for access to our product and a CPM (Clicks per mile – over for every one thousand views of a video) cost which will be calculated at the end of each billing cycle.
Yes, you can send traffic to your landing page from any email marketing tool including Mailchimp, ActiveCampaign, GetResponse & Klavio.
Yes, you can use any spreed-sheet to generate links for each individual in your list. This way you can add custom formulas to create complex links which personalize your video even further.
Yes, the Octovid Player will change on the fly based on any conditions you set. It can show a different message or different video entirely based on the viewers location, time and current weather conditions.
More questions?
Contact us today on (+353) 076 620 5202
