Becoming an eCommerce Video Ads Marketing Expert

Octovid understands how important it is for you to have at your grasp all the most important tools at your disposition, we want to guide you to your ecommerce success. 

This blog article will help you understand the essentials of ecommerce and how to implement it to your online product video advertisement. There are so many things you can do and so much you can learn with Octovid.com let’s get started today and make ecommerce video ads!

 

1st thing First: What is eCommerce?

eCommerce is the activity of buying or selling of products on online services or over the Internet, basically selling anything online. If you have a store with stock available via a virtual shopping cart then you are in the E-Commerce business.

Building an ecommerce business takes more than choosing a brand name, writing product listings, and starting to sell products online. Even the best business ideas can flop if you aren’t driving enough traffic to your site and have that traffic turning into real conversions. It is important to keep your brand authentic and be up to date with today’s super competitive marketing world.

 

How to create and sustain a successful Online Store

Ecommerce is quickly becoming the preferred way to buy. Indeed, 70% of shoppers surveyed say they prefer to shop their favorite retailer online, according to a UPS study. Your online store has to be highly visible and engaging to your audience and for that to happen you should have a good product and niche well selected. The rule for selecting a product is high demand and low competition. This means that lots of people are interested in purchasing that product but the amount of competitors in your sales platforms is not high enough as to drive you to decrease your price until the point of having no profit. Keep smart, always be two steps ahead before embarking into an ecommerce business: Pick a product category with a minimum of 1000 keywords and focus on a niche that does well in social media and where publishers in the area are affiliates on your sales platform, like Shopify, Amazon, Etsy, etc. If you want to turn a profit without touching your product or investing heavily at the start, dropshipping is a smart choice.

Once you have selected your product, you have to find a way to stand out from all your other competitors, your product image has to be clear, big enough to be seen from mobile devices and include all relevant qualities to your product.

shopping-business-money-pay-octovid-shopify-app

Your packaging plays an important role in the ecommerce equation. Most online retailers don’t comprehend how important packaging is when comes to reviews of your product and for increasing trust and convincing your audience to shop for your product instead of other similar products. Focus on what customers can relate to and think about how to maximise efficiency in packaging while minimizing material cost and usage.  

You shouldn’t overthink the research process, but you need to be strategic in your choice. If you don’t strike a healthy balance, you’ll either end up with an unprofitable business that will eat away all your precious resources, or you’ll end up juggling to stay afloat with your online store or worse, a competitor may beat you to the punch.

As a business owner, you need to have the depth of vision to see potential issues before they even come up. Which is why having the correct asset of adequate software for your business model is essential. Your online store must possess security, scalability and the necessary marketing tools to truly achieve your goals. This is part of the research you must do before starting your ecommerce business and always keep in account for each strategy you will endeavour to reach your goals. You must have the right software to rely on and a solid set of conversions and marketing tools.   

Then comes your inventory, how are you planning on managing it. You have to understand the big picture of how your supply and demand are related. At a certain point, it’s possible you’ll end up having too much product and it doesn’t result in more sales. Understand how many products someone can reasonably absorb on your site and the possibilities for low traffic at the beginning are tangible. This is the reason why most startups choose Dropshipping as an option to start selling online, keep all your options open at all times. 

 

Here are some tips that summarize the basics to succeed in your ecommerce business:

eCommerce is quickly becoming the preferred way to buy. Indeed, 70% of shoppers surveyed say they prefer to shop their favorite retailer online, according to a UPS study. Your online store has to be highly visible and engaging to your audience and for that to happen you should have a good product and niche well selected. The rule for selecting a product is high demand and low competition. This means that lots of people are interested in purchasing that product but the amount of competitors in your sales platforms is not high enough as to drive you to decrease your price until the point of having no profit. Keep smart, always be two steps ahead before embarking into an ecommerce business: Pick a product category with a minimum of 1000 keywords and focus on a niche that does well in social media and where publishers in the area are affiliates on your sales platform, like Shopify, Amazon, Etsy, etc. If you want to turn a profit without touching your product or investing heavily at the start, dropshipping is a smart choice.

Once you have selected your product, you have to find a way to stand out from all your other competitors, your product image has to be clear, big enough to be seen from mobile devices and include all relevant qualities to your product.

1. Find a Niche:

Every day, over 500 new online stores are launched on Shopify alone.

CUSTOMERS INTEREST: It’s true that you should find a product you identify with in order to find the best mechanisms to sell it. You should study your product in depth, all the pros and cons and competition has to be kept in mind. But before you start thinking of selling something that passions you please consider the market. You will never build a profitable business without getting into a product niche that takes into account buyer intent. Do your research, make sure you are selecting a product that has demand, if you don’t have much budget then you also have to take into consideration to search for a product that sells all year long. For example, don’t sell Christmas decorations to start a business because you will be flushing money into a one time only event in the year and you will not be able to build a trust relationship with your customers before you launch, because no one will be interested. Whilst older competitors will take advantage of all the money you put into advertising since they already have recognition and more reviews than you.

2. Packaging:

25% of the respondents in a Shopify poll were unhappy with the size of the box they received.

DON’T AIR SHIP: The size of your package has to be correct for various reasons. 

COST: First the cost, the bigger the package the more shipping costs will increase. 

PROTECTION: Second protection, your product has been packaged to make it safe to its destination, make sure your package materials and dimensions are correct to keep your product in good condition until opened, returns are expensive and damaging in the reviews section. 

BRANDING: And third branding, your brand identity is the display to your store, your products and the means for customers to recognize you and build trust in you.

3. Advertising:

A targeted audience can be reached in a cost-effective and measurable way.

THINK BIG: Who said you have to spend thousands of dollars in marketing budget to really compete with the big fish? Marketing has never been more approachable and reliable as it is today! With verifiable data within just a few clicks away to help you create the adequate content that will revolutionize the way you sell. There are so many tools out there for all budgets allowing you to accomplish pretty much every single goal and vision you have for your business. However, Today’s users expect their advertising to be brief and trustworthy. 

By adding a product video ad to your landing page you can increase conversions by 80% and will allow your brand to inform your audience quickly and accurately about your offers, sales, your brand, your promotions or anything that you consider will boost your business. More than 1 billion videos are being shared on social media on a daily basis. This means that product video ads is a powerful platform for conversion and accurately target consumers and prospects.

eCommerce video ads are insanely popular and perhaps due to inexperience are still one of the most underutilized e-commerce strategies. If you plan to take your e-commerce business to the next level and want to beat your competitors,then you cannot afford to ignore the power of incorporating product video ads into your marketing strategy to capitalize on videos such as Shopify eCommerce Video Ads, Product Intro Videos, Facebook & Instagram Product eCommerce Video Ads, Youtube video ads or even Video Ads for Dropshipping to boost conversions and grow your business online.

Marketing Online Retail and Shopify Video Ads

Facts don’t lie, Video eCommerce Product Ads boost sales and generate conversions more than any other marketing tool or strategy. When you have a Video Ad Creator in your toolbox, you will be capable to reach your audience in a more personal, emotional and trustful way. With Octovid.com you can add videos to your Shopify product page such as:

Create Shopify eCommerce Videos

Create Product Intro Videos

Create Facebook eCommerce Videos

Create Explainer Video Ads

Create Youtube Video Ads

Add video to Shopify product page

Create Instagram Product Video Ads

eCommerce Ads for Dropshipping

Create Social Media Ads

Create Event Video Ads

Create Instagram Stories

And much more…

1. Choose the most suitable template for the product and your brand.

2. Add photos, titles and descriptions with just a click.

3. Select your exact brand hex colors with our color picker and publish your product video ad.

With Octovid.com now you can take full advantage of all the benefits that eCommerce Video Marketing has to offer:

 

Versatile:  Our eCommerce video ad templates fully integrated to our friendly user interface, allowing you to adjust a few values in accordance to your brand, add your message and upload the images right from your library to instantly publish it ready for any social media platform and the correct length for any campaign you want to promote

Easy and Quick:  Whether you are a seasoned video-maker or you’ve never been involved with design before, as long as you have an idea you will discover that Octovid.com will make it easy and fun to use: You can create as many video ads as you want and only the ones you publish will take the credits you’ve purchased. You won’t believe all the video ads you can create and all the possible video ad creations you will achieve with us!

Don’t Sacrifice Quality: Our premium designed templates and easy to navigate structure allows you to make professional high quality eCommerce video ads that are accessible to everyone. 

 

 

According to Wyzowl statistics, 63% of eCommerce businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.

It’s a fact: eCommerce videos can make you some serious money. Adding a product video ad on your landing page can increase conversions by 80%.

Including a video ad maker to your toolbox is not only a smart move but also a necessity to today’s eCommerce business success. Why not try Octovid.com? The simplest, most professional and fun Shopify eCommerce Video Maker App with the most trendy premium templates for you to get started without any editing experience required and all the fun and excitement that comes with it, you only need an idea and in a few minutes you will be amazed by the results! 

Too good to be true? Try it for free and see it for yourself!

 

Share this article:

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on email

More to explorer

Get Early Access

Octovid is committed to protecting and respecting your privacy and we’ll only use your personal information to administer your account and to provide the products and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. If you consent to us contacting you for this purpose, please tick below.
You can unsubscribe from these communications at any time. For more information on how to unsubscribe, our privacy practices, and how we are committed to protecting and respecting your privacy, please review our Privacy Policy. By clicking submit below, you consent to allow Octovid to store and process the personal information submitted above to provide you the content requested.
By submitting, you are agreeing to our privacy policy