While there are many ways to market your ecommerce website, email marketing remains one of the most cost-effective and powerful means of driving online traffic to your Shopify store. Email marketing affords you the ability to build a relationship with your customer base and present opportunities for them to buy the products you sell.
According to statistics, emails have a return on investment of around 4,300%. So, if you’re reading this, there are chances that you have your ecommerce store on Shopify, and you need a perfect tool that would give you outstanding email marketing results.
Are you in search of the best email marketing tool for your Shopify website? Or do you desire to up your email marketing game for your eCommerce store? Using Klaviyo email marketing for Shopify would help you get the best results when executed the right way.
What is Klaviyo
Klaviyo is an email marketing software for eCommerce stores, making it a perfect fit for Shopify owners. Its advanced feature enables drag and drop options for its email composer, making it very simple for both newbies and professionals to operate. Klaviyo offers powerful automation tools that will allow you to create complex automated email flows, along with various pre-built email templates for standard email campaigns.
Within minutes, you can easily integrate Klaviyo with your Shopify store and automatically synchronize and save your present and future data for a stronger email marketing communication. This will help deliver memorable experiences, drive more sales, and create stronger relationships with your customers.
Klaviyo offers a built-in CRM making it an excellent choice for small and medium scale businesses with larger teams.
Features of Klaviyo Email Marketing For Shopify
Now that you have an idea of what Klaviyo is, it’s time for you to discover more about some of its unique features.
Let’s dive in
- Powerful Tracking Opportunity: Once you start sending out emails, I’m sure you’ll be interested in finding out how many people have opened your mail. Klaviyo helps you track all email open events with the super tiny pixel image situated below every email. When a recipient opens your email or even checks-out after receiving your email, you can view this conversion data with Klaviyo.
While the majority of other eCommerce platforms track only revenue conversions, Klaviyo automatically calculates the total conversion analytics in your account. Klaviyo has an appropriately developed site tracking system where it completely records all the browsing patterns of the people who visit your Shopify site. This will enable you to compare the effect and performance levels across various campaigns.
Using Klaviyo Email Marketing For Shopify, your targeting opportunities will become endless.
2. Easy Visual Builder: With Klaviyo, you don’t need any programming skills to create your email templates, automation workflows, or install signup forms to the website. Klaviyo offers unique and appealing visual builders to your business whether it’s a small or medium sized business. The visual builder will make it easy for you to design your customer’s email sequence without any difficulty.
3. Personalization: Personalizing your emails is more than just a smart email marketing strategy now. It’s a necessity if you want to triumph in a competitive environment. As a matter of fact, personalized emails produce 29% higher unique open rates than ordinary mails. Klaviyo makes it easy for you to personalize and send targeted messages to your subscribers to build brand loyalty and customer loyalty.
What’s more, you can take your personalized email marketing strategy to the next step by sending tailored videos in real-time to customers in the mail. This strategy has not yet been widely adopted and would allow your brand to stand out. The easiest way to do this is by using The Octovid Player to make dynamic and personalized videos. The Octovid Player works perfectly with Klaviyo for Shopify sites while allowing users to create personalized versions of videos in minutes.
4. Segmentation: Segmentation is vital to any marketing campaign, and Klaviyo provides a segmentation engine that helps you make better connections with your customers. You can go beyond basic targeting to a segment on things like products purchased in specific time frames, website browsing behavior, order value payments, unlimited numbers of user actions, etc.
You can create a lot of segmentations with Klaviyo without an extra monthly charge. Having your segmentations with Klaviyo will result in better deliverability, better outcomes, and more revenue.
Benefits of Klaviyo Email Marketing For Shopify
Designed for growth-minded eCommerce merchants, Klaviyo gives you tons of email marketing benefits at an affordable rate without sacrificing much of your time. Some benefits of using Klaviyo Email Marketing For Shopify include:
- Create Brand Awareness: The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they need your products or services. Klaviyo makes sending out welcome, follow up, and personalized email campaigns easy, thereby creating instant brand recognition.
- Generate more traffic and sales: Getting traffic to your Shopify store has never been easier and cost-effective with Klaviyo email marketing. Not only does it give you users who are all yours, but it also enables you to personalize your marketing to drive high-converting traffic to your store.
- Leverage Customer Data: Making use of Klaviyo, you are sure to increase customer engagement since you can automate it to send follow-up email campaigns to shoppers based on their actions.
- Build Trust: Email marketing is about building trust with your existing and potential customers. The majority of customers buy from brands they know and trust. With Klaviyo, building trust becomes easy and allows you to develop meaningful relationships with your customers.
I’m sure you might be wondering how much it costs to have access to Klaviyo’s features and benefits.
Klaviyo’s pricing plan varies according to the number of monthly subscribers you have. Though Klaviyo’s pricing increases as your email list grows, you still get to take advantage of its advanced features, benefits, and increased earning potential for any penny spent.
Why Should I add Personalized Videos to my Klaviyo email marketing strategy
According to TechJury, 8 out of every 10 individuals would remember a video advertisement for the next 30 days.
What does this mean?
This means that adding videos to your email marketing campaign can easily pass your key message and grab your viewers’ attention. Studies have also shown that videos can reduce email unsubscribe rates by 26% while increasing the open rates and click-through rate by 19% and 65%.
With these statistics showing how powerful personalized videos can be, I’m sure you can’t wait to start making videos for your email campaigns. Making one video is easy. However, making thousands requires a lot of time, money, and skill.
Would you still love to watch your ROI spike up with the use of personalized videos without going through all that stress?…………… I bet you do.
The Octovid Player is your best bet when it comes to creating email marketing campaigns for your Shopify using personalized videos. This is because not only does it work perfectly with Klaviyo, but it also boosts sales conversions and allows you to have an outstanding experience through video automation.
Using the Octovid Player, your video will react differently to each viewer and display different content based on the viewer’s current time, location, and weather conditions. If you decide to send out an email campaign that includes your subscribers’ names, Octovid Player will include each subscriber’s name as text when they view the video making it personalized.
An example of personalized video
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How Octovid Player works with your email marketing campaigns
Having all the information about how effective Octovid Player can be in your Klaviyo email marketing for Shopify without knowing how to implement it is not good enough. Not to worry, I’ll walk you through the few easy steps on how Octovid Player will work in your Klaviyo email marketing to get the best results.
Integrates with leading sales email and outreach apps to automate your campaigns
Octovid Player’s AI pulls audience insights from your favorite APIs and uses it to create dynamic marketing videos that connect 6x better than a static “mass” video.
Email marketing is a more efficient means of reaching prospective customers or promoting your products and services. Using the right approach of integrating personalized videos into your email marketing campaign, it is possible to improve your business visibility, build brand trust, and generate sales.