If you want your business to stand out in today’s busy market, personalized video is the way to do that, and Shopify marketing apps will help. Personalized videos allow you to capture the attention of your audience and keep it. Why? Because they make people feel special, like the video was made for that one person, company, or industry, and everyone responds positively to feeling that way.
E-commerce businesses are aware of the power personalized marketing has, and you can’t and shouldn’t go on without tapping into that potential for your own business. Every store you visit online will try to capture your email address and name. This is how they stay relevant in the minds of their audience.
Once you get people’s emails and names, you can start sending them personalized content, including newsletters, discount codes, upsells, videos, and more, all containing clear CTAs to prompt people to engage with your business. Now, Shopify marketing apps will make things easier for you, so let’s take a look at the 3 best marketing apps you can use to your advantage!
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Klaviyo is a platform for growth marketing that will allow you to provide a more personalized experience to your audience via email, SMS, the web, and in-app notifications. This is one of the best email marketing apps for Shopify out there and it offers a complete solution.
You can create email campaigns for everything you need and it provides many advanced features, so there’s a learning curve to it. However, don’t be intimidated by it because it provides a perfect solution for many of your tasks!
While there are many ways to market your ecommerce website, email marketing remains one of the most cost-effective and powerful means of driving online traffic to your Shopify store. Email marketing affords you the ability to build a relationship with your customer base and present opportunities for them to buy the products you sell.
Oberlo is a dropshipping app and it was created specifically for Shopify. What it does is arrange shipments and also help sellers discover new items they can sell online. Oberlo is a great marketing app for your online store for many reasons. For one, it provides great value for your money, which is super important for startups.
It’s also very easy to use and easy to set up. Oberlo provides many different features to help make your job easier, such as product customization, automated product inventory, tracking of sales and shipment, third-party integration, and it’s also available in multiple languages, allows you to use different currencies, and it ships worldwide. Overall, it’s a powerful tool!
3. Octovid Player
Last but certainly not least, we have the Octovid Player, a unique tool that will help you create personalized product videos that sell. It’s super easy to use so you’ll be able to upload your footage and create a compelling personalized video for your customers in no time.
You’ll be able to add a snippet of code to your website that allows your video to react differently to each viewer and display content based on your visitor’s location, current time, and weather conditions. You can also integrate these videos into your email campaign and address your subscribers by name!
An example of Octovid Player
Add your name below
Add a product name below
These three apps allow you to source and add new products to your Shopify store as well as personalize your content in different ways, which makes it that much more engaging and it will allow you to stand out.